8 Effective & Efficient Techniques to Design a Successful Digital Marketing Campaign
by Ammar Falak
November 22, 2016
The world is undoubtedly shifting from analogue to digital. Many companies across the globe are yet to include Digital Marketing in their marketing strategy. They don’t realise that digital content is being consumed on a daily basis via mobile phones, desktop computers at work, personal laptops, tabs etc by millions of users across the world.
While the user base is already getting benefited from the digital world, there are countless advantages for businesses too. Apart from connecting with your consumers instantly over the internet, digital marketing activities can save a lot of money, which in turn gives you a better ROI, and swiftly generates higher revenues for your quarters.
So, let’s check out the best methods to effectively design your Digital Marketing campaign for your brand, business, website or blogs:
1. SEO (Search Engine Optimization):
Search Engine Optimization is the process of accomplishing higher traffic for your website through organic methods, so that your website ranks higher on the Search Engine Result Pages (SERPs). SEO provides the competitive edge that the organizations are always looking for.
Building a marketing strategy online without SEO is like building a road without a direction.
2. Social Media Marketing:
Social Media are platforms that allow individuals, companies, and other organizations to create, share, exchange and interact with each other. In today’s world, social media has the power to make or break a brand in a matter of hours. Designing a well-equipped Social Media strategy is vital for your brand online.
3. Search Engine Marketing:
SEM (Search Engine Marketing) is a form of internet advertisement to increase your website’s visibility on search engines instantaneously. It is marketing your business to make it appear on search engine result pages (SERPs) using paid advertisements.
Unlike SEO, SEM gets results much quicker as the ads get displayed right on top of the Google Search results, and can remain on top if managed adequately.
4. Inbound Marketing:
Inbound Marketing is promoting your content with the use of blogs, podcasts, newsletters, videos, e-books among various other forms of content.
Inbound Marketing is one the of most effective way of marketing because it brings potential customers to you rather than using your marketing efforts to get their attention.
Instead of buying ads, email lists or using other outbound marketing methods, inbound marketing focusses on creating quality content that attracts audience towards your business and product/service willingly.
5. Online Reputation Management:
Online Reputation Management is the controlling and influencing of a business’ reputation online. Reputation is very difficult to build and it can be destroyed within hours.
Word of mouth travels rapidly over the internet, especially with the introduction and the availability of social media platforms, where users share their personal views strongly.
6. Affiliate Marketing:
Promotion of your business via other publishers is called Affiliate Marketing. An affiliate is rewarded every time a customer, visitor or sale for your business is generated through an advertisement on their web site.
Affiliate network selection is vital for your affiliate marketing program. Marcabees chooses the right platforms for your business. We track down appropriate websites which has ample views and a good lead conversion rate to run your affiliate programs. Website functionality, marketing collateral and tracking results for the program are other important functions that we consider while running your affiliate campaign.
7. E-Mail Marketing:
E-mail Marketing is marketing a commercial message directly to an individual or a group of people via electronic mail. E-mail is still considered as the best way to communicate in the business spectrum.
E-mail marketing can be used to send ads, solicit sales, request business, ask for donations. We strategise e-mail marketing to build loyalty, to endorse trust, and to create brand awareness.
8. Mobile Marketing:
All your online activities including SEO, SEM, Social Media Optimization and Ads, among many others need a separate marketing strategy for the Mobile devices. Make sure that your brand is well presented on mobile devices with a separate plan.
Research says that Mobile Marketing will be the future of marketing. However, I disagree, as the ownership of Smartphones is increasing rapidly and this concludes that Mobile Marketing is the need of the hour and needs to be implemented today.
Proud Indian, Founder & CEO @Marcabees, Businessman, Marketer, Blogger, Cricketer, Footballer, Always Hyperactive, & a Business and Sports Enthusiast.
April 12, 2017