6 Benefits of Running Remarketing Ads for a Business
by Ammar Falak
Remarketing is the process where ads are shown to a specific person particularly about a product or a service he last visited through a website or a mobile app. The user receives these ads wherever he browses on the internet constantly reminding him of the incomplete purchase of a product or service.
The way remarketing works is that a cookie is placed on your website visitors’ device when they fit the conditions. Now their cookie ID is added to the remarketing list and hence, the ads are displayed as a reminder. In a campaign, there can be multiple lists with a range of various conditions.
Most common example and user experience is when you visit an e-commerce website and click on a particular product, a page opens up, and eventually you move out of the website by shutting it. Now, supposedly, you are using Facebook or Twitter after the shopping experience, this specific product’s ad will be displayed on Facebook or Twitter reminding you of the experience. The main objective here is to encourage you to complete the sale.
There are plenty of benefits for using remarketing ads from a marketer’s point of view. A marketer can use it to drive sales activity, increase brand awareness, promote registrations etcetera. Remarketing has a high percentage of success to drive ROI (Return On Investment) for all kind of advertisers.
Here are the 6 major benefits of Remarketing:
Remarketing is a powerful form of advertising as it has the ability to target a specific audience with a precise message. Hence, a marketer doesn’t have to invest his/her time pin pointing an audience.
- Communication with the Visitors:
Businesses can communicate with a specific audience through ads (display and text advertising) via remarketing.
- Enables Higher Conversion Rates:
Visitors who were just inquiring about the product/service are subtly reminded of their interest while they browse the internet. This method of remarketing has been proven to get you high conversions compared to any other form of advertisements.
- Reaching a customer, when they are searching for you:
Search Engines displays the ads when your previous visitors are searching for your products/services on search engines like Google, Yahoo, Bing etc.
- Brand Awareness:
Remarketing also helps you to stay connected with your audience much after they have left your platform. This helps massively for your brand awareness.
- Lower Costs Per Conversions:
Apart from higher conversion rates, you also benefit from Lower Costs per conversions. This helps your ROI (Return On Investment)
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