Inbound Marketing Concepts, Types of Contents & Their Benefits
by Ammar Falak
Inbound Marketing is the concept of attracting customers via content and interactions rather than approaching potential customers or leads. Inbound Marketing is considered to be one of the most powerful tools in marketing as a client approaches the seller rather than the other way around.
In business terminology, Inbound Marketing is a pull strategy. With the help of blogs, articles, content marketing, search engine optimization (SEO), events, social media etcetera, inbound marketing focusses on brand awareness. Using brand as a powerful tool, it intends to attract new businesses, clients and opportunities. Outbound Marketing on the other hand fights for potential customer’s attention.
With Inbound Marketing, a brand or a business doesn’t have to worry about filtering quality leads, the content itself helps in attracting quality prospects. A business or a brand doesn’t have to work hard to build trust and credibility.
In today’s era, many companies understand that content must be connected with customer’s interest in order to create an appeal in their mind. Hence, businesses are aligning their helpful and creative content with the public interest.
There are some types of content that can be used for Inbound Marketing:
- Slide Shows.
- Case Studies.
- FAQS (Frequently Asked Questions).
- White Papers.
Using these form of contents, Inbound Marketing can be effectively carried out. One of the most effective Inbound Marketing technique is to engage on social media platforms. Participating in social media contests, engaging in social media question & answers, giving your personal view about a subject can be a viral interactive experience. Social Media provides a massive audience with billions of active users checking their social profiles daily.
Another effective way is to give away a free guide. Make sure that this guide is directly related to your business. Creating an advanced and a detailed guide which is helpful boosts your credibility. Make guides thousands of words long making them a huge source of organic traffic. However, keep the guide as specific as possible, as you are trying to get a precise type of visitors. These visitors should ideally convert into customers in the near future.
Inbound Marketing is one of the best ways to grow your business. If you have not tried them yet, you should start today. There are a lot of other ways to grow a business via Inbound Marketing, and we will bring them to you in our future blogs and articles.
Proud Indian, Founder & CEO @Marcabees, Businessman, Marketer, Blogger, Cricketer, Footballer, Always Hyperactive, & a Business and Sports Enthusiast.
April 12, 2017