Search Engine Optimization is the practice to obtain high rankings on Search Engine Result Pages (SERPs) to gain visitors for your webpage or website. SEO makes the site accessible for search engines and ensures that it improves its chances to be viewed more.
Let’s check out the 7 key SEO practices and their major advantages:
1. Keyword Research
Keyword Research is a practice of searching keywords your target audience actually uses to find products/services like yours on search engines like Google, Yahoo etc.
For instance, if somebody is looking to purchase sunglasses for a discount online, he would open Google and type “offers on blue shade aviators”. He wouldn’t simply type something vague like “buy sunglasses”. However, more than 50% of marketers make the mistake of avoiding the niche context while picking their keywords. Choosing the perfect keywords is vital as your entire SEO strategies and activities depends on it.
Blogs is an informational page or a site. Blogs are updated regularly by individuals or small groups who are interested in a particular domain or a topic. The objective of blogs is to share and educate like minded people about a particular subject. Like a cricket blog will have articles frequently written about matches, cricketers, coaches, controversies etc.
Basically you need to focus on your target audience and create unique categories according to your business.
3. Link Building
The process of obtaining hyperlinks from other websites to your webpages is Link Building. It is the most challenging SEO skill, but it is also the most important and fruitful.
Search Engines like Google, Yahoo use links to crawl the web. Search Engine bots end up crawling the links between individual pages on your website, and they will crawl the links throughout websites.
The scenario of Link Building is constantly changing, and currently the significance of building high quality links is extremely high. If done correctly, link building can put you way ahead of your competition.
4. Content Marketing
Content is king, but marketing is queen,
& runs the household
– Gary Vaynerchuk
Creating and sharing content (text and media) to attract and retain customers is called Content Marketing. The motive is to change and enhance consumer behavior.
Search Engines, especially Google has high regard for quality content. A webpage’s content is one of the primary factors in which Google provides a Page Rank to your webpages.
5. Article Submissions
Article directories are platforms that has a collection of various articles on different subjects submitted by users. This is basically used for content syndication.
Choosing the right platforms to submit various articles is an essential part of article submissions. Right directories are constantly crawled by search engine bots as they are considered as authority sites. This helps you rank better on Search Engines.
6. Social Bookmarking
Social Bookmarking is used to store, share, manage, search and organize web pages as bookmarks.
It’s a SEO practice as these bookmarked links can be viewed publicly and is used as a publicity tool by SEO experts. Again, identifying the right platform is important as search engines have their own reputation for these websites. If you get crawled on the wrong platform, search engines might decrease your rank drastically. We recognize these platforms and smartly bookmark the webpages, so that it gets maximum exposure from search engines.
Search Engine Result Page is the response that a search engine provides to a user based on the search terminologies or the keywords. The main factor of SERPs is the listing that these Search Engines produce after an enquiry has been made on a particular search engine. There are 2 types of listings that are displayed on Google, ‘Organic Results’ and ‘Paid Results’.